Companies keen to show off their sustainable track records are signing up
While studying for a doctorate in computer science, Jessi Baker became obsessed with using technology to discover the provenance of what she was consuming — from food to make-up.
“I’m a bit of a supply chain geek and I like to know more about products and where they come from,” said Baker, 35. “I had become an increasingly conscious consumer. I was really surprised it was so hard to find data about brands and products and where they come from.”
Her start-up seeks to change that. Baker co-founded Provenance six years ago, first running it as a side project while studying at University College London. It has developed software to analyse brands’ supply chains and verify that claims on sustainability and social responsibility can be…
Ignore what your mother told you, it’s good to talk to strangers
Q&A with angel investor Mike Lebus
