Afterpay rival Flexigroup signs up Retravision, Bing Lee for humm

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Australian financial services company Flexigroup has signed up a raft of new retail customers for its humm buy-now-pay-later platform as it builds its offering against market-leader Afterpay.

Temple & Webster, Bing Lee, Retravision, Betta Electrical, Jaycar and Bi-Rite are the newest retailers to join the platform, alongside Pottery Barn owner Williams Sonoma. Dentistry business 1300 SMILES has also signed up, joined by solar services provider Sunboost.

Flexigroup chief executive Rebecca James.

Flexigroup chief executive Rebecca James. Credit:Arsineh Houspian

This brings humm’s total number of partner locations to 15,000 across the country since its launch in May, when the company announced companies including Myer, Ikea and Strandbags had joined the platform.

The news sent shares of Flexigroup soaring. They were up 12 per cent to $1.86 in early trade this morning following the announcement, while Afterpay and ZipCo shares both eased by 0.6 per cent.

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